Meet The Team

Meet the famous five behind Focus 4 Fitness - Rob, Loren, Hugo, Rio & Remy.

Rob Sears

Rob was born in Norwich and returned July 2016. After working in London and Surrey, it was a joint decision with Loren to launch Focus 4 Fitness as a full time venture in the City.


Rob has been working in the fitness industry since 2000, gaining his first qualification in Personal Training & Sports Therapy in 2004. He has now gained over 60 individual qualifications from organisations including Open University, British Triathlon Federation, England Athletics, Ironman University, Wattbike, London School of Massage, Rocktape & more. 

Rob is sports therapist, personal trainer, triathlon & running coach at Focus 4 Fitness as well as being head triathlon coach at Wikiwiki and running coach at Norwich Road Runners.

"It is a great feeling helping people. I have dedicated my life to helping people get fitter, healthier, stronger and perform better. I wanted to possess the tools and knowledge to help people and since I first started in the industry my quest for knowledge hasn't diminished!

My own passion is triathlon and my goal is to race at Ironman World Championships in Kona, Hawaii. I am visually impaired so will be competing with my guide Loren, if I can keep up with her!"

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Loren Taylor

Loren was born and raised in Norwich. A chartered accountant by day, Loren started her journey in fitness in 2016 in preparation for the opening of Focus 4 Fitness in the city. Her first qualification was a pool to open water swimming qualification with the Swimming Teachers Association (STA). 

Loren is now a England Athletics Coach in Running Fitness, certified guide runner and 1:1 Pilates instructor and British Triathlon Federation Level 2 Coach. Loren is a triathlon coach at Wikiwiki & a running coach at Norwich Road Runners. 

"I've always been active and loved sport. As a coach I get to combine that love with helping others achieve their goals. I like seeing others succeed and I like knowing I've been a part of that.


My goal is to race at Ironman Kona, Hawaii. I'm excited to see how Rob and I partner up together in Paratriathlon too - no pressure!".

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